Chairman's Charity Bake Off
Bake Off Magic with Matty Edgell at the South Holland Centre
The sweet scent of sponge and sugar filled the South Holland Centre on 29 March 2025, as over 20 dazzling cakes competed in the Chairman's Charity Bake Off.

The event welcomed bakers of all ages and skill levels, but the real icing on the cake was the presence of 2023 Great British Bake Off winner, Matty Edgell, who joined the judging panel.

Matty, alongside Sarah Halgarth from Bookmark and SHC manager Jo Mackel, brought warmth, enthusiasm, and a keen eye for baking brilliance.

He took time to chat with every entrant, offering thoughtful feedback and posing for countless selfies with fans.

His charm and genuine interest made the day even more memorable.

Winners were proudly presented with a signature Bake Off apron and a gift voucher by Matty himself, adding a special sparkle to their victory. Meanwhile, volunteers Tina, Peter, and Gill kept the crowd well-fed by selling slices of the competition cakes, raising over £400 for the Chairman's chosen charities: Blood Cancer UK and Mencap.

It was a day of community, creativity, and cake — all for a great cause.
