South Holland Centre seeks audience feedback as it prepares for reopening

Posted on 13 May 2021

The South Holland Centre in Spalding is seeking the views of its customers with a new survey, to help ensure that it reopens at a time, and with a programme of events, that fits around the needs and wishes of its users.

The Prime Minister's announcement earlier this week confirmed the national progression along the recovery roadmap and the option to re-open theatres and other entertainment venues from Monday (17 May).

Whilst the Centre will not be opening immediately from this date, preparation is underway for the return of customers, who are being asked to share their views around when they will feel comfortable returning to venues, and what kind of live events and cultural opportunities they would like to see come to the District.

The survey also looks to understand how things have changed for people since the first lockdown began in March 2020, to make sure that lessons are learned from this period and that audiences feel safe and secure. 

Working with customers about the Centre's future offering is just one step of South Holland District Council's plan to encourage people back into the District's town centres following lockdown. Further exciting initiatives will be announced in the coming weeks to attract more people to support local businesses and markets, as well engaging with residents to understand their needs, ambitions and priorities for their town centre.

Councillor Gary Taylor, South Holland District Council portfolio holder for communities and facilities, said: "As our town centres begin to fully reopen following lockdown, a strong cultural offering is key to help bring the community back together and to provide leisure opportunities for people to enjoy. It also plays a vital role in helping to stimulate our hospitality sector, with a great range of restaurants and pubs near the Centre for people to use before and after shows.  

"Despite the Zoom calls, virtual quizzes and online screenings we have become accustomed to, nothing can replace the shared experience of a live event and the positive impact this can have on our mental wellbeing. We want to make sure that as many residents as possible feel safe to return to these events, and that they are relevant and engaging for audiences of all types and ages. 

"After over a year without audiences we cannot wait to open the Centre's doors and start welcoming people in. Thank you to everyone who uses and supports the venue, we hope to see you all again soon."

The survey for regular customers has been emailed to the Centre's mailing list. Anyone who has not received this but frequently attends events can complete it at If you are not a regular visitor to the Centre but would like to share your thoughts about its future offering and what would make you attend events, please email The survey will close on Thursday 20 May.